Mobile Point-of-Sale (mPOS) Making Faster And Easier Way To Conduct Transactions
The increasing use of mPOS can be seen across its various
applications, such as bill printing, inventory management, and
digital payments. Industries such as entertainment, hospitality, and
retail are the key users of mPOS and are finding it highly convenient
and affordable to implement its technologies and services. mPOS can
provide a wide scope of freedom in the movement of commodities and
can allow for a greater level of customer satisfaction than
conventional payment methods. Additionally, it is an affordable
solution that does not require large investments in core support
software.
The cumulative impact of the above drivers along with a few others
can be gathered into the CAGR of the global mPOS market, which is
expected to be 38% between 2015 and 2024. This market is expected to
cross US$38 bn in revenues by 2024, and had a valuation of US$2 bn in
2015.
Emerging Economy mPOS Shipments Expected to Improve Through Global
Introduction of NFC and EMV Solutions
The advent of near field communication and EMV can prove to be
extremely beneficial to the growth of mPOS shipments as they provide
a faster and easier way to conduct transactions and promote better
inventory management techniques.
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This trend is very visible in India and China, which are the two
fastest growing nations in terms of mPOS implementation. India in
2013 had retail industry with merely 7% organization. With the growth
of globalization trends and the introduction of major global players
into the India retail industry, the use of mPOS in tandem with an
industry organization effort is making greater sense. Additionally,
banks in India are also providing credit and debit cards with EMV
and/or NFC enabled, thereby increasing consumer awareness towards
mPOS solutions.
China is showing a similar potential in the increase in use of mPOS.
Most vendors and industries are rapidly migrating towards mPOS
solutions that are enabled through EMV and NFC. Additionally, the
growing implementation of micro-ATMs in China’s low-rung cities and
rural areas is expected to promote the use of mPOS solutions in these
regions.
Some of the more common trends in mPOS solutions implementation,
especially across Mexico, involve the collaboration of major banks
with mPOS solutions providers to introduce mobile-based payment
technologies to vendors and consumers in small and mid-sized retail
stores.
Integrated Card Reader Solutions Shine among mPOS Applications
Integrated cards include the use of multiple payment techniques and
can be used across many types of ecommerce websites and sales
terminals. Integrated cards also fall into the groove for data
analytics and other high-end utilities, thus showing its scope of
increasing shipments in the near future. Similar – if not higher –
growth patterns are seen in the accessories market for card reader
accessories.
Market
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Dongles are expected to show a rapid growth rate in developing
economies due to its low costs, by a large number of regional
vendors. Mid-sized and small vendors are expected to take up a
majority of mPOS dongle consumption. Meanwhile, mid-sized companies
as well as a few larger companies are preferring sleeves, due to
their robust nature and the inclusion of barcode technology for a
hybrid functionality. Top vendors of mPOS in the world include
Ingenico S.A., VeriFone Systems, Inc., and Intuit, Inc.
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