Electric Motors Market Local Player Competition With Global Players To Give Consumers Higher Bargaining Power

Electric motors are commonly used as a source of mechanical energy in a broad range of residential, industrial and commercial applications such as fans, pumps, compressors, elevators, refrigerators and several other systems. The global electric motors market is expected to see a steady growth through the estimated period 2013 – 2019. Stringent electricity consumption regulations, rising need to reduce green house gas effects and positive outlook of manufacturing industries are expected to propel the growth of global electric motors market. Electric motor is the most vital component used in the production of motor vehicles, heating ventilating and cooling (HVAC) equipment and in several home appliances. Rising income levels and improving standards of living are expected to spur the production of motor vehicles and electronic appliances globally. This is expected to be the primary factor to boost the demand for electric motors globally. In addition, use of energy efficient electric motors minimizes financial burden on consumers and governments by optimizing electricity consumption. Due to the aforementioned factors, electric motors are expected to see a huge demand in the replacement market particularly from industrial users.

Types of electric motors include AC motors, DC motors and hermetic motors. AC motors are relatively smaller, cheaper and lighter and most commonly used in HVAC equipment, industrial and home appliances; and manufacturing facilities. In 2012, AC motors accounted for the largest revenue share of the overall electric motors market. DC motors are used for variable speed control applications such as motor vehicles, electronic toys, industrial machineries and equipment etc. Hermetic motors are expected to see the fastest growth at a CAGR of 8.5% through the estimated period with rising demand from HVAC manufacturers.

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Based on output power capacity electric motors are divided into two categories fractional horsepower (FHP) motors and integral horsepower (IHP) motors. Fractional horsepower are generally used in low power applications and accounted for the largest revenue share of the electric motors in 2012. IHP motors are expected to see the fastest growth through the estimated period. Stringent electricity consumptions and benefits of energy efficiency electric motors are motivating industrial users to retrofit their plants with energy efficient electric motors. This represents a positive outlook for IHP motor suppliers in the next six years.

In 2012, motor vehicles accounted for the largest application segment for electric motors. Due to rising fuel prices and pollution, demand for electric vehicles is rising rapidly in developed and emerging countries such as the U.S., Japan, Germany, China, India and others. This segment is expected to maintain its dominating position in the electric motors market with increasing production of electric vehicles in the next six years. Significant demand for electric motors is also expected from HVAC industry, household appliances and industrial machinery segment.

Asia-Pacific was the largest as well as the fastest growing regional market in the global electric motors market. Growing industrialization and rising disposable income in China, India, Indonesia, Malaysia and several other countries in Asia-Pacific is likely to contribute to the growth of electric motors. North America and Europe is expected to grow blow global electric motors market CAGR through 2013 – 2019. Stringent electricity consumption regulations and government incentive programs for early replacement of low efficient electric motors are expected to drive this growth.

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Global electric motors industry looks highly fragmented with large number of international and domestic players. Rising standardization and less price and quality differentiation among competitors is intensifying competition. Some major players in the global electric motors industry include Regal Beloit, Asmo Co Ltd, AMTEK, Baldor Electric Company and Danaher.