Advanced Driver Assistance Technologies Assist Everyday Driving Tasks By Reducing Demands On Driver And Adding Comfort
With more than 50% of fatal car accidents worldwide caused due to
head-on collisions, it is only natural that researchers are
continuously looking for ways to increase automotive safety. Earlier,
advanced driver assistance systems were the domain of mainly high-end
luxury cars, but nowadays, they are finding their way into mid-range
and economy vehicles as well.
Advanced driver assistance systems (ADAS) are now paving the path to
piloted drive and fully autonomous vehicles. The proliferation of
sensors in modern vehicles is fueling the evolution of advanced
driver assistance systems (ADAS).
Rising disposable incomes, acknowledgement of the increasing
importance of consumer safety, and installation of ADAS in low-cost
cars as well as premium cars are significant factors boosting the
demand for ADAS globally. According to a market research report by
Transparency Market Research, the global ADAS market is projected to
reach US$50.4 bn in 2020 from a value of US$14.8 bn in 2013, growing
at a CAGR of 19.2% CAGR between 2014 and 2020.
The Role of V2X Communications in Driver Assistance Systems
ADAS are one of the fastest growing segments in automotive
electronics. The technology is based on the sensor technology, car
data networks, vision/camera systems, and vehicle-to-vehicle (V2V),
or vehicle-to-infrastructure systems. ADAS extends a vehicle’s
field of vision.
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Vehicle-to-vehicle and vehicle-to-infrastructure (V2X) communication
technologies help advanced driver assistance systems see what’s
immediately around the car and down the road about 200 meters.
V2X provides information on conditions farther afield and allows cars
to move at higher speeds with less space between them. This, in turn,
offers greater fuel-efficiency, reduced emissions, and improved
traffic flow, enhancing the overall safety of a vehicle.
Understanding the ADAS Market based on Legislations
The introduction of ADAS in cars induces several complex questions.
One of the major questions is whether or not the current legislation
frameworks in the automotive industry are able to accommodate smooth
developments and market implementations of ADAS. This factor is
strongly considered keeping automotive safety in mind.
In addition, the need for establishing safety requirements in the
design and marketing of ADAS as well as the issue of liability
regulations is also in question. Growing concern among people
regarding the increasing uncertainty about the occurrence of an
unpreventable crash while driving and the response of ADAS technology
to the same is an important issue that needs to be addressed by the
automotive industry. A large majority of the major decision making on
safety requirements mainly takes place at an international level.
Browse the full Advanced Driver Assistance Market Report with ToC
& Free Analysis at:
In May 2012, the Nevada Department of Motor Vehicles issued the first
license for a self-driven car. The ADAS market in the U.S. and Europe
has immense potential, due to mandatory implementation of certain
ADAS features in vehicles by regulatory agencies.
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