Video Analytics Provide Post-Event As Well As Real-Time Event Detection Through Data Analysis
The need for enhanced security and demand for gathering insights from
customer behavior is driving the video analytics market globally. The
market for video analytics is anticipated to expand at a CAGR of
20.6% during the forecast period from 2015 to 2023. The global video
analytics market was valued at US$ 1,709.0 Mn in 2014. Some of the
key factors driving the growth of the video analytics market include
the expanding range of vertical applications, a growing trend toward
bringing retail outlets and commercial premises under video analytics
due to security concerns and the need to monitor and understand the
environment around the premises. Video analytics is widely deployed
in residential, commercial and industrial, urban security and public
safety, healthcare, defense and border security, transportation and
logistics, retail, and other settings.
Video analytics equipment and solutions provide post-event as well as
real-time event detection through data analysis. This increases the
efficiency and security of businesses and reduces manpower costs.
Video analytics equipment manufacturers and solution providers focus
on providing technologically advanced products to customers to ensure
better work, greater reliability, and increased precision. This has
magnified the need for video analytics in various end-use industries.
Furthermore, retail industry is transforming itself to deter crime
and reduce losses by creating a safer environment for staff and
customers. All these factors are expected to help drive the demand
for video analytics, thereby helping the market grow during the
forecast period.
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In terms of various applications, the global video analytics market
is segmented into video indexing, people recognition, license plate
recognition, object recognition, incident detection, and others
including traffic monitoring, cross-camera tracking, safety alerts,
post-event analysis, wide spectrum imagery etc. In 2014, among these,
video analytics for people recognition applications was the most
preferred, and accounted for around 30% of the revenue of the overall
video analytics market. Moreover, this segment is expected to expand
at a CAGR of 20.0% from 2015 to 2023. The most significant factor
driving the market for video analytics for people recognition
applications is the high demand for video analytics to accurately
count the number of people moving through shops, schools, banks,
sports and transport facilities, prisons, museums, visitor
attractions, airports, and parking lots.
In terms of different end-use industry, the video analytics market is
classified into residential, commercial and industrial, urban
security and public safety, healthcare, defense and border security,
transportation and logistics, retail, and others including education,
entertainment, and hospitality. In 2014, commercial and industrial
end-users held the largest revenue share of around 25% of the overall
video analytics market. However, video analytics deployed in retail
industry are expected to grow at the fastest CAGR in terms of revenue
during the forecast period from 2015 to 2023.
Geographically, North America is the largest market for video
analytics, globally. In 2014, North America accounted for around 36%
of the overall video analytics market revenue share. Furthermore,
Asia Pacific is expected to witness the fastest growth during the
forecast period. China, India, Japan, Australia, and South Korea are
among the major markets for video analytics in this region.
The video analytics market is highly fragmented and a few brands have
established themselves in the market: Avigilon Corporation, VCA
Technology Ltd., Genetec, Inc., IntelliVision, and United
Technologies Corporation. A large number of other regional players
are located across different geographies. These players are well
established in regional markets but have a limited global presence.
These regional players offer video analytics for use in regional
industries and retail channels. Similarly, the market is highly
unorganized within Asia Pacific (APAC), wherein a number of
local/regional manufacturers dominate. Moreover, technological
advancements such as inclusion of artificial intelligence to add
value in collated information in video analytics has fueled the
demand and created greater opportunities. Therefore all the leading
players are focusing on bringing technological advancement to video
analytics. For instance, in November 2015, VCA Technology Ltd.
introduced a new-generation public view monitor designed for retail
security. Moreover, in August 2015, VCA Technology Ltd. strengthened
its sales team and also launched a new range of IP network video
devices, featuring analytics technology. Likewise, Avigilon
Corporation is continuously focusing on expanding its footprint in
deploying access control and video analytics products to provide
high-quality and cost-efficient solutions to its customers. As a part
of this strategy, the company offers customizable, open solutions,
and end-to-end video surveillance and video analytics solutions to
customers in more than 120 countries. The company also emphasizes new
product development to remain competitive in the global video
analytics market.
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The global video analytics market shows the presence of key players
including Bosch Security Systems Inc., Genetec, Inc., Avigilon
Corporation, VCA Technology Ltd., Milestone Systems A/S, Honeywell
International, Inc., Samsung Techwin (Hanwha Techwin), Cisco Systems
Inc., United Technologies Corporation, and IntelliVision.
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