Mobile Virtual Network Operators Provide Customized Services Which Are Made According To Consumers Requirements

Mobile virtual network operator (MVNO) is an entity which provides cellular services by using the existing infrastructure of any other mobile network operator (MNO). MVNO has its own data and voice plans, cost structure, and customer handling system. MVNOs provide low cost services to consumers. In addition, operators earn money through the rented spectrum used by MVNOs. Governing bodies are encouraging MVNOs to reduce the expenditure on household communications and promote efficient usage of the full spectrum. MVNOs provide customized services to consumers which are tailor made to the requirements of consumers. The number of MVNOs is rising globally due to the support of governments and increased competition in the mobile network market. The global MVNO market was valued at US$ 39.12 Bn in 2014 and is forecast to grow at a CAGR of 7.4% from 2015 to 2023 reaching a value of US$ 75.25 Bn in 2023.

MNOs are supporting MVNOs to earn extra money through rent and also to deal with the competition from other network operators. In regions such as Europe, government rules and regulations have made it compulsory for operators to support MVNOs with increased spectrum available for usage. Additional bandwidth from the 3G spectrum has helped MVNOs to provide quality services to their customers. Network operators are able to provide categorized services to niche segments in the market. Cheap calling rates internationally have helped people from the same ethnicity to stay in touch with their family and friends at a low cost.

Customers using the services of MVNOs are indirectly utilizing the operator’s network. Customer acquisition has become easier and cheaper for network operators as promotional costs have reduced with the help of MVNOs. MVNOs have their own customer service system helping in building a strong relationship with the customers. Major MVNO service providers profiled in the report include AT&T Inc., Lycamobile Group, Sprint Corporation, T-Mobile AG, Verizon Communications Inc., CITIC Telecom International Holding Limited, Telefonica S.A., Tracfone Wireless, Inc., Truphone Limited, and Virgin Mobile.

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The global MVNO market has been segmented on the basis of operational model, type, subscriber, and geography. On the basis of operational model, the market is segmented into reseller MVNO, service operator MVNO, and full MVNO among others. Mature markets in the mobile phone service segment are likely to experience a decline in terms of number of MVNOs launched. In contrast, fast developing markets are trying to accommodate MVNOs much earlier into their mobile network system which will result in increased number of MVNOs launched.

Based on various types, the market is classified into discount, telecom, migrant, M2M, business, retail, media, and roaming. Discount was the largest segment of the MVNO market in 2014. Consumers are trying to avail the low cost calling services provided by discount MVNOs. Migrant (ethnic) MVNOs are gaining popularity with the help of customized services provided to communities from the same ethnicity. M2M is considered the most promising type of MVNO due to high traction being gained by connectivity of machines and devices.

 Europe led the MVNO market in 2014 and is expected to remain dominant throughout the forecast period from 2015 to 2023. The primary drivers for the MVNO market in Europe are the government rules and regulations. Asia Pacific and Latin America are anticipated to experience promising growth in the MVNO market in the coming years.