3D Display – Enhanced Viewing experience to acquire market by 2023
3-D
display is the type of display which provides three dimensional
visualization. 3D display is increasingly used in various fields such
as photography, gaming, education, and defense among others. It is an
emerging technology and one of the new developments in the electronic
industry offering an immersive 3D viewing experience. Consumer
electronics manufacturers are continuously focusing to enhance the
viewing experience of users by developing advanced displays to offer
quality and sharp 3D content.
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Report with more Professional and technological aspects of 3D Market
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3D
display market can be segmented on the basis of types, technologies,
application and geography. On the basis of type, the 3D display
market can be categorized into volumetric display, stereoscopic
display, and HMD (head mount display). Volumetric displays are used
for faster airport security checks and border crossing. Stereo
displays present offset images that are displayed separately to the
left and right eye. Head mount display is a display device worn on
the head or part of helmet. They have the capability of reflecting
projected images as well as allow user to see through it. On the
basis of technologies, the 3D display market can be segmented into
Digital Light Processing Rear-Projection Television (DLP RPTV),
Plasma Display Panel (PDP), Organic Light-Emitting Diode (OLED) and
Light Emitting Diode (LED). Based on the applications, the 3D display
market can be segmented into smartphones, PC monitors, mobile
computing devices, TV, movie projectors, and helmet mount display
among others. Furthermore, the 3D display market is geographically
segmented into four major regions, namely North America, Europe, Asia
Pacific, and Rest of the World (Latin America, Middle East, and
Africa).
One
of the major trends prevailing in the 3D display market is the
increasing adoption of 3D displays in the advertisement sector.
Advertising agencies are increasingly adopting 3D display technology
to use 3D content on billboard and feature advertisement films. The
advertising agencies have employed auto-stereoscopic technology for
billboard advertising. The increasing adoption of 3D technology in
advertising is triggering the growth of 3D display market.
Increasing
demand for 3D visualization in various verticals such as
entertainment, gaming, medical and defense is driving the growth of
the 3D display market. Another major driver of the 3D display market
is the growing demand for 3D content. Due to the commercialization of
3D displays, the advertising agencies, broadcasters, and television
service providers are focusing on airing more 3D content, especially
displaying advertisement on billboards. However, high cost of 3D
display is expected to pose challenge to the market growth,
especially in price sensitive economies such as China and India. The
growing demand for 3D displays in TV and smartphones is expected to
supplement the market growth. The rising number of live concerts,
sport competitions, and corporate exhibitions has further fueled 3D
market momentum. Europe and North America collectively accounts for
the major chunk of the market revenue. However, over the forecast
period, Asia Pacific is expected to witness the fastest growth,
majorly on account of infrastructural development and increasing
preference for billboard advertising.
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