Mobile Phone accessories Market is driven by rising usage of smartphones
Global
Mobile Phone Accessories Market: Description
Mobile
phone accessories are software or hardware components that are not
integral to the operation of mobile phone. The increasing adoption of
smartphones and other handheld mobile devices has led to the rapid
growth of the global mobile phone accessories market. An increase in
disposable income across regions such as Asia Pacific and a dip in
the prices of smartphones have fuelled the market for mobile phones
as well as for their accessories. In emerging economies such as
India, China, Brazil, and Indonesia, the sales of smartphones have
increased, thereby creating secondary demand for accessories that are
usually not sold along with smartphones.
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Mobile
phone accessories include chargers, batteries, headphones/earphones,
portable speakers, memory cards, protective cases, and power banks.
The demand for protective cases has been the highest and is expected
to surge during the period between 2016 and 2024. The demand for
chargers and headphone/earphones is also anticipated to significantly
increase in the coming years. It has been observed that accessories
such as chargers and headphone/earphones are usually supplied by
original equipment manufacturers (OEMs). As modern-day smartphone
batteries are unable to endure heavy usage, the demand for power
banks is expected to increase rapidly.
The
global mobile phone accessories market operates through a number of
distribution channels such as online stores, single-brand stores, and
multi-brand stores. With the introduction of e-commerce, online
stores are being preferred by consumers over single-brand and
multi-brand stores. As a result, brick-and-mortar distribution stores
are projected to experience a dip in their revenue in the near
future. In terms of price, mobile phone accessories have been
segmented into premium, mid-, and low-range price categories.
Consumers usually prefer mid-range-priced mobile phone accessories.
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Global
Mobile Phone Accessories Market: Overview
Mobile
phone accessories complement the features, performance, and
maintenance of mobile handsets. Technological innovations and the
need for the effective maintenance of mobile phones have propelled
the growth of the global mobile phone accessories market. The market
is highly dynamic due to frequent product launches introducing new
features. The compatibility and interchangeability of mobile phone
accessories let consumers choose from a wide range of product
offerings. The growing demand for mobile phone accessories and high
profit margins of products has led many established players in the
mobile handset market to launch their own accessories.
The
presence of a large number of multinational as well as regional
brands has boosted the growth of the global mobile phone accessories
market. Compared to multinational brands, regional players in the
market offer fewer mobile accessories to keep their prices
competitive. As a result, the majority of customers buy mobile
accessories from local stores or from online stores. In the coming
years, the global mobile phone accessories market is expected to be
dominated by local manufacturers due to their low production costs
and competitive pricing.
Global
Mobile Phone Accessories Market: Region-wise Outlook
The
global mobile phone accessories market has been segmented into four
key regions: Europe, North America, Asia Pacific, and Rest of the
World. Asia Pacific dominates the overall market owing to the
increased adoption of smartphones in the region. North America is the
second-largest market for mobile phone accessories, followed by
Europe. In the near future, the mobile phone accessories market in
Rest of the World is expected to witness significant growth.
Some
of the prominent players in the global mobile phone accessories
market are Energizer, BYD Inc., Samsung Electronics, Sony
Corporation, Panasonic Corporation, Beats (Apple Inc.), JVC
Corporation, Otterbox, Sennheiser Electronics GmbH & Co. KG,
Plantronics Pty Ltd, Bose Corporation, and Griffin Technology. Key
players are focusing on mergers and acquisitions, along with new
product launches to expand their business.
The
report offers a comprehensive evaluation of the market. It does so
via in-depth qualitative insights, historical data, and verifiable
projections about market size. The projections featured in the report
have been derived using proven research methodologies and
assumptions. By doing so, the research report serves as a repository
of analysis and information for every facet of the market, including
but not limited to: Regional markets, technology, types, and
applications.
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